Skip to main content
What is recruiting?
February 4, 2022 at 5:00 AM
by Sheila Greco
Work colleagues share a laugh about the stresses of their work in Logan, Utah. Kulor Salon in Logan Utah is the best option for a luxury salon experience.

Why it is important to have the right recruiting team to support a company’s hiring needs.

For many businesses, recruiting top talent and the right talent can be a challenge. Looking for the most qualified person for each role as well as cultural fit is always the challenge. That said, now more than ever a company’s recruiting team and recruiting partners need to be qualified to help attract the right talent the company requires to be competitive.

Here, I discuss what recruiting is, how it works, how it differs from hiring, and how an effective recruiting team can help get the talent needed.

What is recruiting?

Recruiting is simply the process of identifying, engaging, recruiting, vetting, and presenting the most qualified candidates for each role.

That said, it is a full-time job that requires focus, discipline, the ability to follow a recruiting process that involves creating a targeted talent pool, connecting, emailing, calling, and searching to find the ideal candidates. Now more than ever, recruiters need to be proactive, reaching out, and selling the opportunities companies are offering. Posting jobs is no longer enough, especially now with the Great Resignation upon us. Recruiting today needs to be proactive and recruiters need to be sales people and can persuade candidates who possess the qualities and skillset the company needs to fill each role.

Why company’s need to focus on recruiting, not just hiring

A company’s success is based upon having top performers who can work as individuals and work well with a team. That said, whether a company is looking to replace an individual, fill an opening, build a team or simply add a team player, recruiting the best talent for the team is a necessity, not just hiring someone for the role.

There is a difference.

By having the right recruiting team in place with a focus on recruiting the right talent is important to every business and again helps companies compete. Great recruiters know the difference between good talent and excellent talent, with the ability to present professionals who will thrive within the organization.

Recruiting is different than hiring

Hiring is often reactive, while recruiting is a process to identify and recruit the most qualified candidate for the role. Reactive hiring is usually in response to an employee leaving. As for recruiting, it is a process to identify the right talent and involves an in-depth search to get to the most qualified for the role. Recruiters are professionals who will search for candidates who have the skillsets and qualifications that align with each role.

Recruiting is a Process and Most recruiters follow these steps

1. Kick-off call

  • This is the start of the recruiting process where the opening(s) are discussed in detail to include reviewing the job descriptions, articulating the musts, the needs, the wants of the professional as well as the agreed upon process that will be used as it relates to candidate pipeline and interview process.

2. Building the talent pool

  • This step is critical to the recruiting process because it acts as the foundation of the search. The talent pool is where the qualified candidate will most likely come or the result of a referral who is in the talent pool.

3. Start Recruiting

  • This process includes connecting with those in the talent pool via email, telephone, LinkedIn Messaging and more. It also requires the step of reaching out to those in the recruiters engaged talent communities, a great way to fill the candidate pipeline as well as network. The result of these recruiting efforts help build the candidate pipeline short list of interested, qualified candidates.

4. Filling the Candidate Pipeline and Presenting them to the hiring team to prepare for the interview step

  • Once the recruiter creates the short list, it is time to discuss each with the hiring team and decide which candidates will move to the interview stage.

5. Offer

  • Depending upon the client, either the recruiter will make the offer or the hiring manager.

Why it is important to have the right recruiting team to support a company’s recruiting needs

Whether a company has its own recruiting team, works with an outside partner, or uses a combination of both, having the right recruiting team in place makes a difference when recruiting the right talent. Since recruiting is a process and requires proactive recruiting strategies, it is important to remember that in today’s market recruiters need to seek out talent, as talent is not applying for jobs like they did in the past. That said, using an outside recruiting partner such as SGA Talent can help.