Intelligence will be part of future recruiting efforts.
Recruiters know how to successfully identify talent amongst the crowd. They also know how to exploit the intelligence gathered during the research/sourcing process. Often realizing the value of such intelligence and the importance it plays in creating a strong pipeline. But what happens to this intelligence once the pipeline is filled? Is the once sought after talent suddenly dismissed? Forgotten? I sure hope not! They could be part of the next candidate pipeline. Even the next hire. That being said, it is important to cultivate relationships with such talented professionals. Don't waste the intelligence that was captured. Not to mention the time, energy and money spent. Be aware that intelligence will be part of future recruiting efforts.
Not measured on cultivating relationships? Probably true. But making it part of your recruiting practice is not a waste of your time. Soon enough there will be emphasis put on capturing and exploiting the mapping intelligence. The change in the marketplace is all ready occurring. Internal executive recruiting teams are beginning to take notice and monitoring top talent in the industry. It includes, mapping talent at companies of interest while tracking "A" Players. Yes, the industry is moving in this direction. Senior management has Intelligence on their radar. They are becoming more and more aware of the importance of such intelligence. Therefore I am a true believer that intelligence will be part of future recruiting efforts and strategies.
Lastly, no one can argue the fact that intelligence often results in attracting more talent than the company needs. Routinely over producing, creating efficiency while quickly filling the pipeline with exceptional candidates. All the more reason to cultivate relationships with the professionals identified. The goal needs to be that the recruiter gets to know them and they get to know you! As the relationship unfolds do begin to softly sell the company and the benefits related to working there.