Not Every Recruiting Challenge Is The Same
There Are A Variety Of Recruiting Strategies That Can Be Customized To Each Recruiting Challenge - We Helped Our Client Recruit Talent A Number of Different Ways
Our client is an Entertainment Diversified Company which experiences annual hiring spikes, average turnover and anticipating several senior level executives to retire. Although promoting from within is always our client’s first choice they realized they needed to expand their search activities. The decision was made to partner with us to execute a six-month recruiting effort to assist with recruiting for current roles as well getting a jump-start on future pipelining efforts. Prior to coming to us our client created an internal team to assist with accomplishing these goals. The internal team consisted of four senior level executives and the talent acquisition leader. Their mandate, set by the Chief Executive Officer, was to hire qualified talent to fill current needs and to create a process that will lead to opportunity hiring and future pipelining.
Our Client’s Recruitment Challenges: The Pursuit to Do More as Needed
Let’s face it, recruiting today can be very challenging in this very tight talent universe. A constant flow of candidates is not just desired it is expected. Companies that are often satisfied with current recruiting strategies and processes sometimes need to realize it just isn't enough. As with our client, the need to outsource part of their recruiting efforts became obvious.
The Process: Methodical and Process Driven
For this client, we had to use a variety of recruiting strategies and methodologies to achieve each of their goals. Even filling the current openings required the use of two different strategies along with a third strategy for pipelining and opportunity hiring.
Current Openings: Today’s need for speed, efficiency, low cost and results driven recruiting mindsets often impact the recruiting process strategy therefore we had to employ a very methodical end-to-end recruiting solution that best fit our client’s needs. Recognizing this, our team and our client's internal recruiting team, became a "recruiting machine" for the next six months.
1. Identify the Talent Pool: Our solution always starts with creating a target list of companies to recruit from and build a potential talent pool that best fits the needs of each role. As we began the process, our research teams began creating talent pools for each role, with the overall mission focused upon providing a talent pool of potential candidates. The talent pool had to be robust, filled with relevant, important, detailed information on each professional. The data collected included, company name, professional’s name, title, address, telephone number, direct dial, email, profile and more. Our client expected this from us and we wanted to be sure we were very thorough with our results. As we told our client, we believe creating a strong talent pool of potential candidates sets the stage for the recruiting process and overall success. We believe it ensures the recruiting process to be a thorough one so that the recruiters working the search can present the best, the brightest and most qualified, interested, ready to be interviewed candidate pipeline.
2. Recruiting Process: Connect, Recruit, Vet and Present – For this client we had to use multiple recruiting strategies.
A. Recruiting Strategy # 1- Two Very Specialized Roles – The Hiring Manager Wanted To Review The Potential Talent Pool Prior To Reaching Out and Apply Two Different Recruiting Approaches
With these two roles, the hiring manager wanted to be very engaged in the recruiting process due to the fact the talent pool was relatively small and the skill sets needed were very specialized. Our strategy for these two roles were to first create the talent pool and gather detailed profile information on each professional all of which was to be shared with the hiring manager prior to reaching out. From there, the hiring manager decided which approach the recruiter was going to use for each professional.
The process involved a "two-prong approach" to recruiting
Approach # 1 - For those who were qualified and seen as a great recruit, the recruiter was tasked with connecting, recruiting, vetting and presenting interested qualified candidates as they were identified. A very traditional, typical recruiting approach.
Approach #2- High potential recruits- The less traditional recruiting approach was used. Our recruiting strategy for this approach was to have the recruiter engage in an introductory conversation with these professionals and ask if they may be interested in having a casual meeting with our client about a current role or potentially a future one. Unconventional, yet creative and yet very smart. This type of recruiting method allowed our client and the high potential client to get to know one another and to alert the high potential candidate that he/she was on the hiring manager’s radar screen. Additionally, it was the start of a relationship that could benefit both parties long-term. Needless to say, both hires for this particular hiring manager were the result of the nontraditional recruiting method.
B. Recruiting Strategy # 2 – Filling High Priority Current Roles – Team Approach With Our Recruiting Team and Our Client's Internal Team - We Still used two different recruiting methodologies to achieve our goals.
As for these high priority current openings, our recruiting strategy was to “attack the roles” as a team and employ two different recruiting methodologies. It was decided to split the number of roles between their internal recruiting team and ours. For the most part, the roles we were recruiting for were at the Director and Manager levels, requiring specific skills sets, some requiring industry experience while others did not. Again, we started each search by having our research teams create potential talent pools and provided each assigned recruiter the information gathered. As for those roles in which our team was responsible for the recruiting, we were partnered up with a recruiter on their team to whom we sent the qualified candidates to. From there, their recruiters would review each presented candidate, have a quick call with them and then send them directly to the hiring manager. The good news for all involved is the fact that our client’s recruiting team had a history of great recruiting success so the process was relatively quick. It became obvious to us that our client's internal team was strong, had earned respect and trust amongst company leaders resulting in the hiring managers’ confidence to interview those candidates the recruiting team recommended. It was nice to work with such a strong team.
Pipelining and Opportunity Hiring
As we all know the key to recruiting is to always be recruiting and a major key to diversity recruiting is to always be recruiting and networking. Therefore, recruiting efforts should be continuous.
Pipelining and Opportunity Hiring: Long-term, continuous recruiting efforts have been known to reduced time to hire, reduced recruiting costs and provides access to an engaged community of high profile potential candidates. Those companies who employ pipelining and opportunity hiring recruiting efforts have discovered that these recruiting strategies help with hiring professionals who fit very specific roles and needs that may not always be for current roles, but future and/or anticipated ones.
Realizing the benefits of pipelining and opportunity hiring, our client asked us to help jumpstart this type of recruiting effort for the team. Our focus was to first create a target list of companies and then create robust, detailed talent pools focusing on functional areas where our client believed there existed future needs and gaps. The deliverable of the research portion of the process was provided in organization chart format and excel spreadsheets. Organization charts were at the request of the senior level executives and the recruiters preferred the excel spreadsheets because they can be sorted and exported.
In keeping with the spirit of recruiting and networking, I suggested that it would be a good idea that as their internal recruiter began connecting and engaging with these high potential recruits, that he/she is made aware of the fact that they have been identified by the company as such and the recruiter would like to stay actively connected with them. It was agreed upon that this would be done and their internal recruiting team began making their connections.
Once the initial connection was made with these high potential candidates, continuous recruiting efforts included monthly emails that were full of information about the industry and the company. Part of our continuing role with this effort was to create "recruiting-marketing emails" we believed would be of interest to those in the network. Their efforts continue......
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